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This is a question we are often asked by prospective clients. Normally a quick conversation is enough to convey its importance and the fundamental role it plays in the design and technical projects we undertake.

Seeing is believing

If that doesn’t work we’ll ask that person to partake in a quick and dirty test. If we can’t do this in person we’ll do it remotely by setting up a screen sharing session via Skype and then asking them to complete 3 tasks on their own website.

Now you’d think because it’s their website they won’t run into any issues. But it really is surprising how usability issues and poor design can continue to frustrate even if you’re used to it.

Read more about Do we really need the user research & usability testing? »

‘VoC’ or ‘Voice of the Customer’ reports are becoming an increasingly popular topic. But what is a VoC report and do you really need one?

What is a Voice of the Customer Report?

VoC reports are simply a synopsis of what your Customer’s are saying. A good VoC report allows you to ascertain how your Customers feel about your business, the service you provide or the products you sell.

Read more about What the VoC? »