How to plan a successful website or redesign
Businesses often throw themselves into web design or web development projects. It may take a while for it to happen but once a project is green-lit there’s normally a mad scramble to compile requirements, source quotes and kick-off the project as quickly as possible. This is totally understandable but it can get in the way of doing the research, planning and testing needed to deliver successful outcomes.
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Why we always ask questions at the start of a project?
In a previous post, What is getting tacked on to your brief?, I outlined some of the problems we are increasingly coming across in the briefs we receive. This is a universal problem that doesn’t just affect us.
Our work involves both the creative and the technical, complicated beasts at the best of times. It’s our belief that the best way to tame these is a clearly defined and well researched fulfilment strategy.
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Do we really need the user research & usability testing?
This is a question we are often asked by prospective clients. Normally a quick conversation is enough to convey its importance and the fundamental role it plays in the design and technical projects we undertake.
Seeing is believing
If that doesn’t work we’ll ask that person to partake in a quick and dirty test. If we can’t do this in person we’ll do it remotely by setting up a screen sharing session via Skype and then asking them to complete 3 tasks on their own website.
Now you’d think because it’s their website they won’t run into any issues. But it really is surprising how usability issues and poor design can continue to frustrate even if you’re used to it.
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What’s getting tacked on to your web development brief?
I’ve started to notice a recurring trend in the briefs and request for proposals we receive.
Every one we’ve reviewed of late has one line in it that is totally out of synch with the rest of the document’s content.
This line is guaranteed to contain:
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Our approach to collaborating on a design
We always prefer to work with a design team throughout a project but when this isn’t possible we’ll provide as much help as we can.
More often than not this entails providing guidelines (for a new website or application) or recommendations (for optimising an existing website or application). These documents have a different purpose.
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What the VoC?
‘VoC’ or ‘Voice of the Customer’ reports are becoming an increasingly popular topic. But what is a VoC report and do you really need one?
What is a Voice of the Customer Report?
VoC reports are simply a synopsis of what your Customer’s are saying. A good VoC report allows you to ascertain how your Customers feel about your business, the service you provide or the products you sell.
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