On January 24th Google revealed some major updates to their privacy policy. There has been a mixed response to the changes that were announced on Google’s Official Blog, by Alma Whitten (Google’s Director of Privacy, Product and Engineering).
Organisations that operate online should be well aware of the revision to the EU’s Privacy and Electronic Communication Directive. The changes dictate that “explicit consent” must be gathered from web users who are being tracked via “cookies“. This was supposed to come into effect on the 26th of May.
Read more about EU directives, cookies & the issues of a grace period »
