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Archive for the ‘Methods & Techniques’ Category

Google announces new privacy policy

On January 24th Google revealed some major updates to their privacy policy.  There has been a mixed response to the changes that were announced on Google’s Official Blog, by Alma Whitten (Google’s Director of Privacy, Product and Engineering).

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Why create a sitemap when planning a new website

Sitemap thumbnailIf you are commissioning a new website or undertaking a redesign then you should include a sitemap in your brief. Doing so provides a valuable reference point that immediately helps external providers understand the scope of your requirements. You should see your preliminary sitemap as a working draft. As it is highly likely that your sitemap will be altered and refined throughout the research, design and development process.

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How to manage comments and reduce spam

Comments PendingIn the past month three different website administrators have asked us whether or not they should remove the ability to leave a comment on their blog posts.

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How to plan a successful website or redesign

Computer CodeBusinesses often throw themselves into web design or web development projects. It may take a while for it to happen but once a project is green-lit there’s normally a mad scramble to compile requirements, source quotes and kick-off the project as quickly as possible. This is totally understandable but it can get in the way of doing the research, planning and testing needed to deliver successful outcomes.

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Do page load times matter and how to improve them?

Cars racingWe’ve all known for a long time that snappy page load times are key to a positive user experience. Google understands this more than most due to their extensive testing of how much “speed matters“.

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Beginner’s guide to tracking a marketing campaign

Animal tracksTagging your marketing campaigns can help you measure their return on investment. Given how easy it is to do this for your online campaigns there’s no excuse not to apply these techniques to your offline campaigns too.

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Help for Twitter Direct Message Hacking Virus

Twitter Logo

On Saturday 15th of October direct messages were sent out from unsuspecting accounts due to a Twitter hacking virus.  We took these steps to protect our accounts.

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Producing images for an ecommerce store

Shirtsmyway.com Product ShotCommissioning and producing high-quality images that really sell a product online isn’t as simple as it sounds. Forget the subjective arguments over what makes a truly great product shot it’s the cost and logistics that’s a killer.

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EU directives, cookies & the issues of a grace period

Information Commissioner's Office LogoOrganisations that operate online should be well aware of the revision to the EU’s Privacy and Electronic Communication Directive. The changes dictate that “explicit consent” must be gathered from web users who are being tracked via “cookies“. This was supposed to come into effect on the 26th of May.

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User experience matters: 3 tips that will improve yours

Computer on Fire

Understanding the way in which your Customers or users interact with your website is vital. If a user has an average or negative experience when using your website it can have serious implications for your business.

Monitoring what people do on your website allows you to identify and make the improvements that matter to your Customers. Here are three practical things that you can do, for free, today:

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