A new website for Pufferfish Displays Ltd
Pufferfish Displays produce eye-catching spherical displays and content for clients such as Disney, Coldplay and Eurovision. When you see one of their products – you’re guaranteed to stop and stare.
Pufferfish Displays produce eye-catching spherical displays and content for clients such as Disney, Coldplay and Eurovision. When you see one of their products – you’re guaranteed to stop and stare.
In a previous post, What is getting tacked on to your brief?, I outlined some of the problems we are increasingly coming across in the briefs we receive. This is a universal problem that doesn’t just affect us.
Our work involves both the creative and the technical, complicated beasts at the best of times. It’s our belief that the best way to tame these is a clearly defined and well researched fulfilment strategy.
Read more about Why we always ask questions at the start of a project? »

This is a question we are often asked by prospective clients. Normally a quick conversation is enough to convey its importance and the fundamental role it plays in the design and technical projects we undertake.
If that doesn’t work we’ll ask that person to partake in a quick and dirty test. If we can’t do this in person we’ll do it remotely by setting up a screen sharing session via Skype and then asking them to complete 3 tasks on their own website.
Now you’d think because it’s their website they won’t run into any issues. But it really is surprising how usability issues and poor design can continue to frustrate even if you’re used to it.
Read more about Do we really need the user research & usability testing? »
I’ve started to notice a recurring trend in the briefs and request for proposals we receive.
Every one we’ve reviewed of late has one line in it that is totally out of synch with the rest of the document’s content.
This line is guaranteed to contain:
Read more about What’s getting tacked on to your web development brief? »
Now first off I want to state that I have learnt this the hard way. There was no epiphany this is just something I’ve learnt by being burnt.
At the start of any project you will try to define the scope of work required. This usually involves defining the deliverables the client needs and breaking these down into the tasks required to deliver them.
This article has to be shared and promoted. Written by the always inspiring Eric Reiss of The FatDUX Group, this is a must read if you are commissioning or project managing the development of a website.
Read more about Must Read: The 10 do’s & don’ts of web development »