On January 24th Google revealed some major updates to their privacy policy. There has been a mixed response to the changes that were announced on Google’s Official Blog, by Alma Whitten (Google’s Director of Privacy, Product and Engineering).
On Saturday 15th of October direct messages were sent out from unsuspecting accounts due to a Twitter hacking virus. We took these steps to protect our accounts.
Read more about Help for Twitter Direct Message Hacking Virus »
Understanding the way in which your Customers or users interact with your website is vital. If a user has an average or negative experience when using your website it can have serious implications for your business.
Monitoring what people do on your website allows you to identify and make the improvements that matter to your Customers. Here are three practical things that you can do, for free, today:
Read more about User experience matters: 3 tips that will improve yours »
Is your company a private limited company based in the United Kingdom? Do you know what information your company MUST display on your website?
Whilst putting together our new screen designs with Adam from Remote Location we thought it would be best to check what company information you must have on your website according to UK Regulations.
Read more about 7 things your company MUST have on it’s website »
Last night I attended the Edinburgh Chamber of Commerce event: ‘An Audience with Dr Vince Cable MP’ at the George Hotel.
It was billed in the invitation as a chance to hear the Secretary of State for Business, Innovation and Skills and the President of the Board of Trade outline his department’s strategy for supporting and developing business. In particular he was due to outline how he was going to remove some of the unnecessary red tape that is holding back business growth and encourage entrepreneurship and small enterprise.
The Centre for Middle Eastern Plants (CMEP) is part of the prestigious Royal Botanic Gardens Edinburgh (RBGE). A world leading authority on the Middle Eastern environment, they work with local partners to develop sustainable and pragmatic projects.
CMEP had a page on the RBGE website but wanted to have a dedicated website that showcased their commercial services, skills and experience.
Read more about A new website for the Centre of Middle Eastern Plants »
When I first joined Border Crossing Media I spent quite a lot of time familiarising myself with the way that Google and other search engines operate. Whilst it is not an overly difficult concept to grasp I really wish that I had access to this fantastic graphic designed by PPC Blog team.
As you will have read in yesterday’s blog post I am currently signed up to the HubSpot Inbound Marketing University. Today’s lecture was given by Lee Odden from TopRank Online Marketing and was a SEO Crash Course to Get Found (GF102). My assignment today is not to cover off SEO best practices or neat ways to increase your Google ranking – it is to explain why a marketer would want to include SEO in his/her web marketing. So here goes……..
To sum it up in a sentence: Search Engine Optimisation or SEO is a great way to help people find you online for free. That is basically all there is to it.
Read more about Why SEO is a core component of a modern marketing plan »
Here at Border Crossing Media we always try something before we recommend it. This month I have signed myself up for the HubSpot Inbound Marketing University. I hope that after my 16 hours of lectures and homework assignments I’ll get a nice shiney badge and will have picked up some useful information along the way.
My first lecture has been ‘How to Blog Effectively for Business’ and my homework is to write a blog piece about 3 best practices for blogging. So I have watched the video, listened to the questions and even printed out and scrawled all over the slides. But was it interesting?
**Update (15/10/11)- since this post was written card.ly has become businesscard2.com. Thus all the links to their website are now redirected and so we have disabled them in the post**
When I joined Border Crossing Media last year Frank and I discussed setting up a personal website/blogging platform. There were several reasons for creating one such as building a nice portfolio piece for the company, creating additional link juice for our site, improving my online profile and giving me an additional channel to share my views on dolphins.
However a whole website seemed a tad over the top as in addition to this blog and website I have plenty of accounts for these purposes:
Read more about Review: Online profile hubs – which do you prefer? »
