Alpha, beta & official releases: What’s the difference
We do our best not to use technical terms or jargon when communicating with clients and their stakeholders.
That said, we do use the terms alpha, beta and official release. These terms are extremely useful because they help everyone understand where we are with a project and what they should expect to see at that stage of technical development.
The difference between an alpha, beta and official release is subjective but here is our take on the difference between the terms.
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Our content management framework has arrived
We recently decided to develop a fast, flexible and modern framework for building websites and applications that has a CMS module built-in to the core. We wanted a system that was as powerful and flexible as an established framework that also provided CMS functionality for no fuss website deployment.
It’s easy to use, maintains the separation of business and presentation logic, and supports extensions through the use of plug-ins.
We’re aware that many similar PHP frameworks already exist and there are some truly great ones such as Symfony, Zend, Kohana and CodeIgniter.
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Why SEO is a core component of a modern marketing plan
As you will have read in yesterday’s blog post I am currently signed up to the HubSpot Inbound Marketing University. Today’s lecture was given by Lee Odden from TopRank Online Marketing and was a SEO Crash Course to Get Found (GF102). My assignment today is not to cover off SEO best practices or neat ways to increase your Google ranking – it is to explain why a marketer would want to include SEO in his/her web marketing. So here goes……..
To sum it up in a sentence: Search Engine Optimisation or SEO is a great way to help people find you online for free. That is basically all there is to it.
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3 best practices for blogging
Here at Border Crossing Media we always try something before we recommend it. This month I have signed myself up for the HubSpot Inbound Marketing University. I hope that after my 16 hours of lectures and homework assignments I’ll get a nice shiney badge and will have picked up some useful information along the way.
My first lecture has been ‘How to Blog Effectively for Business’ and my homework is to write a blog piece about 3 best practices for blogging. So I have watched the video, listened to the questions and even printed out and scrawled all over the slides. But was it interesting?
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