I am going to start this post with a simple assumption – you have a business plan.
As part of your plan you may have noted that you need to develop a presence online. In essence you need a website – you may not be sure why but everyone else has one so its likely you do too. You might also need to have a social media strategy but I’ll pick up on this in a later post.
Now first off I want to state that I have learnt this the hard way. There was no epiphany this is just something I’ve learnt by being burnt.
At the start of any project you will try to define the scope of work required. This usually involves defining the deliverables the client needs and breaking these down into the tasks required to deliver them.
‘VoC’ or ‘Voice of the Customer’ reports are becoming an increasingly popular topic. But what is a VoC report and do you really need one?
VoC reports are simply a synopsis of what your Customer’s are saying. A good VoC report allows you to ascertain how your Customers feel about your business, the service you provide or the products you sell.
